In the age of digital connectivity, Facebook stands as a true giant in the world of social media. As of 2022, it boasts nearly three billion monthly active users, and astonishingly, close to two billion people log in daily, immersing themselves in Meta’s ecosystem of Facebook, WhatsApp, Instagram, and Messenger. This sheer scale is unprecedented and has transformed how we connect and communicate. Unsurprisingly, businesses haven’t missed the memo.
The rise of Facebook and social media, in general, has prompted brands to rethink their marketing strategies and customer engagement tactics. Today, millions of businesses worldwide rely on their Facebook presence, and one indispensable tool in their arsenal is harnessing the power of Facebook reviews.
In this blog, we’ll unveil the secrets of how to get Facebook reviews for your business, a strategy that can make all the difference in the ever-evolving digital marketplace.
What Are the Benefits of Facebook Page Reviews?
Facebook reviews and testimonials can be a valuable asset for businesses of all sizes. They can help to:
- Make your brand’s online reputation more credible to potential customers. When potential customers see positive reviews from others, they are more likely to trust your business and consider doing business with you.
- Increase the organic reach of your posts by boosting Facebook page engagement. When people see positive reviews on your page, they are more likely to interact with your posts, such as liking, commenting, and sharing. This can increase the visibility of your posts and reach more people.
- Gain the trust of your Facebook page fans and potential customers. Positive reviews can help to build trust with your customers, both current and potential. When people see that others have had positive experiences with your business, they are more likely to feel confident in doing business with you.
- Promote positive reviews of your customer service directly on your page. This is a great way to showcase your commitment to providing excellent customer service.
- Get to the top position in the Facebook professional services finder. The Facebook professional services finder is a feature that allows people to search for businesses in their area. Businesses with positive reviews are more likely to appear at the top of the search results.
- Positive reviews act as social proof, which convinces more people to buy from you. Social proof is the idea that people are more likely to do something if they see others doing it. When potential customers see positive reviews from others, they are more likely to be convinced to buy from you.
Overall, Facebook reviews can be a valuable tool for businesses of all sizes. You can improve your online reputation, boost your engagement, and increase your sales by getting positive reviews.
Follow the Guidelines for Facebook Business Page Reviews
Before gathering online reviews on your Facebook business page, following Facebook’s guidelines for business recommendations is important. These guidelines state that reviews should:
- Focus on the product or service offered by the business.
- Be based on the user’s personal experience.
- Not be from anyone who manages the page for that business.
If your reviews don’t meet these guidelines, you can request for them to be removed.
Let’s look at the easiest ways to get Facebook reviews and boost your sales.
Enable Reviews for Your Facebook Page.
The first step to getting Facebook reviews is to ensure you have enabled the Reviews tab on your page. By default, reviews are enabled for all Facebook pages, but you can double-check by following these steps:
- Go to your Facebook page and click on the Settings tab.
- Next, click on Privacy.
- On the left, click on Page and Tagging. Look for the option labeled Allow others to view and leave reviews on your Page? and toggle it on.
Once you have enabled the Reviews tab, you can start collecting customer reviews and recommendations. These reviews will be displayed on your page’s Reviews tab.
Here are some tips for getting more Facebook reviews:
Write a Facebook Post Asking for Reviews
Once reviews are enabled on your Facebook page, share a post on your Facebook page asking your customers to leave a review. Be sure to include a link to your Facebook page and a brief message explaining why reviews are important to your business.
Ask for Reviews in Person
If you have the opportunity after providing a service or making a sale, ask your customers to leave a review on your Facebook page in person. This is a great way to get positive reviews from people who are already happy with your business. Having a card handy with a QR link to your Facebook page is a great way to get your customers to leave a review (remember, convenience is key.)
Ask for Reviews via Facebook Messenger
If you have a chatbot set up for your Facebook page, you can use it to ask customers to leave a review. Be sure to personalize your message and include a link to your Facebook page.
Promote your Facebook Page on Other Social Media Platforms
When you post about your business on other social media platforms, be sure to include a link to your Facebook page and ask your followers to leave a review. That way, interested people can follow your brand on Facebook, where they can leave reviews and testimonials.
Embed Facebook Reviews on Your Website
This is a great way to show off your positive reviews to potential customers who are visiting your website. You can use a plugin like EmbedSocial or ReviewPro to embed your Facebook reviews on your website.
You can also add a Facebook review widget to your website. A Facebook review widget is a great way to make it easy for your website visitors to leave a review. You can use a plugin like Facebook Reviews or Reviewbox to add a Facebook review widget to your website.
Send Email Invitations to Recent Customers
Did you know that email marketing can return $36 for every $1 spent?
Email marketing can be a fantastic way to promote your brand, convert visitors, and get reviews. After a customer has purchased from you, send them an email inviting them to leave a review on your Facebook page. Be sure to include a link to your Facebook page and a brief message thanking them for their business.
Send SMS or WhatsApp Messages Asking for Feedback
If you have your customers’ phone numbers, you can send them SMS or WhatsApp messages asking for their feedback. Be sure to include a link to your Facebook page and a brief message explaining why reviews are important to your business.
Additional Tips for Successfully Navigating Facebook Reviews
- Respond to all reviews, positive and negative. When someone leaves a review on your Facebook page, be sure to respond to it, even if it’s negative. This shows that you value your customers’ feedback and are committed to providing excellent customer service.
- Promote stand-out reviews on Facebook. When you receive a positive review, be sure to promote it on your Facebook page. This will encourage other customers to leave reviews, and it will also help to boost your business’s reputation.
- Encourage Facebook check-ins. When customers check in to your business on Facebook, they’ll be prompted to leave a review. This is a great way to get more reviews, especially from people who have recently visited your business.
- Offer discounts and rewards for reviews. You can offer your customers discounts or rewards for leaving a review on your Facebook page. This is a great way to encourage more people to leave reviews.
Getting Facebook reviews can be a challenge, but it’s worth it. Positive reviews can help to boost your business’s reputation and attract new customers. By following these tips, you can get more Facebook reviews for your business page. Need help with social media marketing? We have you covered with our Social.Lab. We can help you create a social media marketing strategy that will help you grow your business