The pandemic, supply chain disruption, the labor market undergoing a seismic shift, skyrocketing fuel prices, and now a recession. What a time to be a business owner! Sometimes it feels like the hammer blows to your business won’t end. We have advice that we hope gives you some optimism for growing your business in a …
Continue reading “Avoid this Recession Business Mistake (At All Costs)”
A new guide to Google Search ranking systems will keep you informed about which systems Google uses to rank search results and which are retired.
If you haven’t yet seen the new Belvedere Vodka ad, directed by Taika Waititi and starring Daniel Craig (“As Himself”), stop what you’re doing and watch it right now. The two-and-a-half-minute vodka ad opens in cinematic black and white with Craig in a Bond-esque suit, standing on the Pont Neuf bridge overlooking the Seine. Our …
Continue reading “Daniel Craig Unleashes His Inner-Swagger in This Ad Directed by Taika Waititi”
In the few days since completing his $44 billion acquisition of Twitter, Elon Musk has moved swiftly to make changes to the company from the inside out, including mass layoffs, changing the homepage, renaming the Super Follows feature (it now blandly reads ‘Subscriptions’), and giving employees their first ultimatum: Meet his deadline to introduce paid …
Continue reading “Elon Musk’s Twitter to Charge $20/Month for the Blue Verified Badge”
Photography has always been an important element of design. It’s no secret; we’re all aware that blog posts, articles, web pages, and newsletters all benefit from the inclusion of unique, eye-catching images. Yet, it feels like lately we’ve all grown accustomed to seeing the same cheesy stock images of people in suits shaking hands over …
Continue reading “11 of the Best Free Stock Photo Sites to Use”
Often described as “The Father of Advertising” and “The Original Mad Man,” David Ogilvy is an advertising legend. Ogilvy is largely known for his advertising work for Ogilvy & Mather, the Madison Avenue agency he founded in 1948. Over the years, Ogilvy and his ad agency created hugely successful campaigns for Rolls-Royce, Sears, the British …
Continue reading “Three Ogilvy Advertising Secrets that are Still Relevant Today”
Why Is My Website Not Getting Traffic? Your brand new website for your business is finally live. It’s modern and sleek, your product photos are stunning, and you spent a lot of time and money making sure everything looks just as you want. After launching your site, your work is done, right? Right?! RIGHT?! Not …
Continue reading “How You Can Dominate Google in 2023 with Better Content “
Content marketing can sometimes seem like a never-ending stream of landing pages, blog posts, emails, and social media posts. Your goals may boost engagement and generate leads, but most brands fall flat. See, here’s the thing: When your content marketing strategy is disorganized and the topics are random keywords, it’s hard to make an impact. …
Continue reading “The Future in Content Marketing Comes from the Past”
During Twitter’s recent 2021 Analyst Day presentation, the company revealed at least part of the paid subscription service it’s been working on for some time. It’s called “Super Follow” and will allow users to get exclusive content, deals, and community access to creators. Other big announcements include the testing of a new groups feature – …
YouTube is gearing up to launch a beta version of its TikTok competitor, Shorts, in the U.S. beginning in March, chief product officer Neal Mohan announced today. According to YouTube, Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones. In …
Continue reading “YouTube Shorts Beta Will Launch in the U.S. in March to Compete with TikTok”
There’s no place like home… to work, that is. If you’re looking to leave your cramped, overpriced digs to work from home permanently in a new area, you’re not alone. After nearly a year working from home full-time, millions of people are looking to relocate. And while the pandemic has fueled a remote work boom, …
Google released the latest version of its Chrome web browser yesterday (Version 88.0.4324.150). The update is rolling out now across Windows, Mac, and Linux. It’s more important than usual to update to ensure you’re running the latest version of Chrome. Why? The update fixes a vulnerability which the search giant says is actively being exploited …
Microsoft’s latest launch – Viva – is a big bet on the future of remote work as this new way of life and working becomes the new norm. It’s not an app, or even a service, but more like a complete platform for improving remote work and helping companies adjust to it. Not surprisingly, Viva’s …
Robinhood is running its first ever Super Bowl ad – the company’s biggest brand campaign to date according to CNBC – in the midst of a growing brand crisis. The tone-deaf commercial focuses on the idea that anyone can be an investor – an idea that has been at the heart of Robinhood’s ethos since …
Continue reading “Robinhood’s Awkward AF Super Bowl Ad Celebrates Amateur Investors”
Content can be brought back for up to 30 days. As of today, Instagram is adding the ability to bring back deleted posts. The Facebook-owned social media network is rolling out a “recently deleted” feature in the app that will allow users to review and restore content they’ve deleted, including photos, videos, reels, IGTV videos, …
Before the COVID-19 pandemic changed the way we all live and work earlier this year, the thought of remote work often conjured images of a young entrepreneur working on his or her laptop in some exotic location. Scrolling through social media pre-pandemic and we’d often be bombarded with posts from “remote bloggers” wanting to share …
Natalia Taylor, a popular YouTube Vlogger and Instagram Influencer, faked an exotic Bali vacation with a photoshoot at her neighborhood IKEA. Taylor posted the photos to her Instagram page and used the location tag ‘Bali’. Based on the comments, it appears as though many of her followers actually believed that she was in Bali, responding …
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We’ve all heard the unironically annoying buzzword “Instagram Influencer” over the past few years. But what exactly is an Influencer? First, let’s look at some quick facts: The social media platform has become an absolute behemoth, with one billion people around the world using Instagram every month, and 500 million people using Instagram stories every …
Continue reading “What Happens to Instagram Influencers after Instagram Unplugs their Outlet?”
In this era of the internet, we’re all under the influence. Well… some of us, that is. As of 2019, social media ‘influencers’ have become a huge industry. And by 2020, it’s expected to be worth at least $5 billion dollars. Whether you find yourself under the influence or not, we’ve all seen those posts …
Continue reading “An Influencer vs. Hotel Owner feud has us asking: How do we deal in 2019?”
If you’re thinking about taking your brand to the next level, a well-designed logo can be a launchpad for your success, helping transform your new business into a money-making venture. After all, a good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. …
