During Twitter’s recent 2021 Analyst Day presentation, the company revealed at least part of the paid subscription service it’s been working on for some time. It’s called “Super Follow” and will allow users to get exclusive content, deals, and community access to creators. Other big announcements include the testing of a new groups feature – …
Author Archives: Merilyn McGonigal
YouTube Shorts Beta Will Launch in the U.S. in March to Compete with TikTok
YouTube is gearing up to launch a beta version of its TikTok competitor, Shorts, in the U.S. beginning in March, chief product officer Neal Mohan announced today. According to YouTube, Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones. In …
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The Best Work-From-Home Cities for 2021
There’s no place like home… to work, that is. If you’re looking to leave your cramped, overpriced digs to work from home permanently in a new area, you’re not alone. After nearly a year working from home full-time, millions of people are looking to relocate. And while the pandemic has fueled a remote work boom, …
Chrome Users: Stop What You’re Doing Right Now (Yes, Right Now) and Update to Chrome 88
Google released the latest version of its Chrome web browser yesterday (Version 88.0.4324.150). The update is rolling out now across Windows, Mac, and Linux. It’s more important than usual to update to ensure you’re running the latest version of Chrome. Why? The update fixes a vulnerability which the search giant says is actively being exploited …
Microsoft Launches Viva For the Remote Work Market (AKA – the Future of Work as We Know It)
Microsoft’s latest launch – Viva – is a big bet on the future of remote work as this new way of life and working becomes the new norm. It’s not an app, or even a service, but more like a complete platform for improving remote work and helping companies adjust to it. Not surprisingly, Viva’s …
Robinhood’s Awkward AF Super Bowl Ad Celebrates Amateur Investors
Robinhood is running its first ever Super Bowl ad – the company’s biggest brand campaign to date according to CNBC – in the midst of a growing brand crisis. The tone-deaf commercial focuses on the idea that anyone can be an investor – an idea that has been at the heart of Robinhood’s ethos since …
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Instagram’s new ‘recently deleted’ feature lets you change your mind about deleting a post
Content can be brought back for up to 30 days. As of today, Instagram is adding the ability to bring back deleted posts. The Facebook-owned social media network is rolling out a “recently deleted” feature in the app that will allow users to review and restore content they’ve deleted, including photos, videos, reels, IGTV videos, …
3 Myths About Remote Work Debunked
Before the COVID-19 pandemic changed the way we all live and work earlier this year, the thought of remote work often conjured images of a young entrepreneur working on his or her laptop in some exotic location. Scrolling through social media pre-pandemic and we’d often be bombarded with posts from “remote bloggers” wanting to share …
Three Ogilvy Advertising Secrets that are Still Relevant Today
Often described as “The Father of Advertising,” and “The Original Mad Man,” David Ogilvy is an advertising legend. Ogilvy is largely known for his advertising work for Ogilvy & Mather, the Madison Avenue agency he founded in 1948. Over the years, Ogilvy and his ad agency created hugely successful campaigns for Rolls-Royce, Sears, the British …
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Influencer Fakes Bali Vacation with Photoshoot at IKEA
Natalia Taylor, a popular YouTube Vlogger and Instagram Influencer, faked an exotic Bali vacation with a photoshoot at her neighborhood IKEA. Taylor posted the photos to her Instagram page and used the location tag ‘Bali’. Based on the comments, it appears as though many of her followers actually believed that she was in Bali, responding …
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What Happens to Instagram Influencers after Instagram Unplugs their Outlet?
We’ve all heard the unironically annoying buzzword “Instagram Influencer” over the past few years. But what exactly is an Influencer? First, let’s look at some quick facts: The social media platform has become an absolute behemoth, with one billion people around the world using Instagram every month, and 500 million people using Instagram stories every …
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An Influencer vs. Hotel Owner feud has us asking: How do we deal in 2019?
In this era of the internet, we’re all under the influence. Well… some of us, that is. As of 2019, social media ‘influencers’ have become a huge industry. And by 2020, it’s expected to be worth at least $5 billion dollars. Whether you find yourself under the influence or not, we’ve all seen those posts …
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How much does a professional logo cost?
If you’re thinking about taking your brand to the next level, a well-designed logo can be a launchpad for your success, helping transform your new business into a money-making venture. After all, a good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. …
25 Instagram Stats You Need to Know
Think your brand wouldn’t benefit from a presence on Instagram? Think again. The social media behemoth boasts more than 500 million daily active users. Let that sink in for a second. That means that there are 500 million potential people who could interact with your brand every single day. Are you currently tapping into that? …
11 of the Best Free Stock Photo Sites to Use in 2019
Photography has always been an important element of design. It’s no secret; we’re all aware that blog posts, articles, web pages, and newsletters all benefit from the inclusion of unique, eye-catching images. Yet, it feels like lately we’ve all grown accustomed to seeing the same cheesy stock images of people in suits shaking hands over …
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The Top 5 Marketing Trends to Look Out for in 2019
In today’s fast-paced, on-demand society, innovation drives progress at lightning speed – especially when it comes to marketing. Each year, marketing becomes increasingly complex, so it’s always a good idea for marketers to keep their eyes on emerging technologies, methods and patterns. Just when marketers believe that they’re ahead of the game, a new technology, …
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6 Essential SEO Trends & Best Practices for 2019
The new year is almost upon us. Wondering what’s ahead for your SEO rankings and content in 2019? In this article, we’ll look at some strategies and tactics that you can start implementing now to get a head start on keeping your brand relevant on search engines. 1. Voice Search Our list opens with …
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Holiday Gift Guide: 20 Gift Ideas for Everyone on Your List
The holiday season brings joy and cheer – but shopping for gifts? Eh. Sometimes the combination of traffic and crazy shoppers is just enough to slap the holly jolly right out of your Christmas. But cue the silver bells, because we’ve made coming up with gift ideas easier for you this year. Our holiday gift …
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The Importance of Web Design | Good Design Builds Trust
This past weekend, I decided that rather than battling the crowds at the shops, I’d do my Mother’s Day shopping online. There’s a boutique shop in Wynwood (Miami) that I absolutely adore and it’s one of my favorite places to look for unique, handcrafted gifts. I did a quick Google search and I was in …
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OK Google: How can I optimize my website for Voice Search?
If you haven’t heard, voice search has become a big deal — and if done right, can direct much more traffic to your site. A few years ago, everyone was counting down the days until Google released its dreaded April 2015 algorithm update – which became known as “Mobilegeddon”. The prospect of mobile SEO had …
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