Marketing Hall Of Shame | 7 Huge Marketing Fails

We all make mistakes. But when a mistake is on paper, a billboard, on TV, or worst of all, when it winds up on the internet… a marketing faux pas can be seriously damaging. As a writer who specializes in marketing, I am painfully aware of the challenges faced by brands this day and age. …

The Future Of Marketing

Did Elon Musk just pull off the most effective advertisement of all time? Without even trying to sell you anything, Elon Musk – founder, CEO of SpaceX and co-founder, CEO of Tesla – has everyone buzzing about Falcon Heavy rockets and Tesla roadsters.     This isn’t the first time Tesla has created marketing magic. …

What Are Backlinks? | Why Backlinks Are Essential for SEO

In the world of search engine optimization (SEO), a “backlink” is created when one website mentions another website and links to it. It’s not merely referencing the website or it’s web address. It has to be a clickable link using an href attribute within the code. It’s the difference between https://www.google.com/ and Google.   In …

The Top 10 SEO Tools To Use In 2018

If you’re an entrepreneur, an online-strategist, a blogger, or a digital marketer, then you most likely understand the significance of SEO as an advertising and marketing technique. Without the right tools, the amount of time it takes to create an effective SEO campaign increases significantly. And, as the saying goes, time is money!     …