If you’re thinking about taking your brand to the next level, a well-designed logo can be a launchpad for your success, helping transform your new business into a money-making venture. After all, a good logo is the cornerstone of your brand. It helps customers understand...
Think your brand wouldn’t benefit from a presence on Instagram? Think again. The social media behemoth boasts more than 500 million daily active users. Let that sink in for a second. That means that there are 500 million potential people who could interact with your...
There is more to Martin Luther King Jr. Day than a day of rest. Here are 8 lessons marketers can learn from this famous man who gave one of the most famous speeches in world history. 1. Have a dream (aka a goal) In order to accomplish...
In today’s fast-paced, on-demand society, innovation drives progress at lightning speed – especially when it comes to marketing. Each year, marketing becomes increasingly complex, so it’s always a good idea for marketers to keep their eyes on emerging technologies, methods and patterns. Just when marketers...
The new year is almost upon us. Wondering what’s ahead for your SEO rankings and content in 2019? In this article, we’ll look at some strategies and tactics that you can start implementing now to get a head start on keeping your brand relevant on...
If you haven’t heard, voice search has become a big deal — and if done right, can direct much more traffic to your site. A few years ago, everyone was counting down the days until Google released its dreaded April 2015 algorithm update - which...
We all make mistakes. But when a mistake is on paper, a billboard, on TV, or worst of all, when it winds up on the internet...
Did Elon Musk just pull off the most effective advertisement of all time? Without even trying to sell you anything, Elon Musk - founder, CEO of SpaceX and co-founder, CEO of Tesla - has everyone buzzing about Falcon Heavy rockets and Tesla roadsters. This isn’t the...
In the world of search engine optimization (SEO), a “backlink” is created when one website mentions another website and links to it. It’s not merely referencing the website or it’s web address. It has to be a clickable link using an href attribute within the...
If you're an entrepreneur, an online-strategist, a blogger, or a digital marketer, then you most likely understand the significance of SEO as an advertising and marketing technique. Without the right tools, the amount of time it takes to create an effective SEO campaign increases significantly....