Did Elon Musk just pull off the most effective advertisement of all time? Without even trying to sell you anything, Elon Musk – founder, CEO of SpaceX and co-founder, CEO of Tesla – has everyone buzzing about Falcon Heavy rockets and Tesla roadsters.
This isn’t the first time Tesla has created marketing magic. On May 27th, 2016, Tesla opened pre-orders for their Model 3. Within 24 hours, nearly  200,000 customers had paid deposits for a product that didn’t yet exist. This means that Tesla’s cost of advertising was only $6 per car, while the industry average is $1000 per car, and less than 1/90th of the ad cost of their closest price-range competitor, Mercedes Benz. The breakout success of Tesla’s Model 3 was not due to an amazing advertising campaign, but rather a new business model showcasing the future of electric cars.
Following the highly publicized launch of the Starman and the cherry red Tesla Roadster on the Falcon Heavy, it looks like there’s going to be again some synergy between Elon Musk’s two main companies. SpaceX announced that they are going to launch the first two prototypes for its satellite constellation to provide internet broadband services and Tesla is getting a ground station. Along with its rocket launch services, and its plan to colonize Mars, SpaceX is working on a satellite constellation consisting thousands of low-orbit satellites. The project, known as “Starlink”, aims to offer high-speed internet to people around the globe. In the age of the probable death of net neutrality, there’s no doubt Starlink will have no shortage of customers. It’ll be interesting to see what happens with this, but the future of internet is looking bright.

Published by Merilyn Ritchie

Merilyn Ritchie is the Director of Media Services and Content Strategy at EX Media. She has crafted content for small businesses, large non-profits, tech startups, and everything in between. Writer by day and reader by night, she loathes to talk about herself in the third person but can be persuaded to do so from time to time. So it goes. Find her on Instagram: @MerilynMcg