Product, price, place, and promotion are the four key factors of the marketing mix. Back in the 1950s, Neil Borden, a Harvard advertising professor, introduced the idea of the “marketing mix” and the concepts that would later become known as the four Ps. In his influential 1964 article, “The Concept of the Marketing Mix,” Borden …
Category Archives: Marketing & Branding
7 Digital Marketing Trends You Can’t Ignore in 2023
As the world of business continues to evolve, so must marketing strategies. In 2023, 74% of businesses will either up their marketing budget or remain steady, which indicates a strong commitment from brands across markets––despite economic uncertainties. We’re kicking off the year with a look ahead, and the marketing trends and shifts we expect will have …
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Avoid this Recession Business Mistake (At All Costs)
The pandemic, supply chain disruption, the labor market undergoing a seismic shift, skyrocketing fuel prices, and now a recession. What a time to be a business owner! Sometimes it feels like the hammer blows to your business won’t end. We have advice that we hope gives you some optimism for growing your business in a …
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The Future in Content Marketing Comes from the Past
Content marketing can sometimes seem like a never-ending stream of landing pages, blog posts, emails, and social media posts. Your goals may boost engagement and generate leads, but most brands fall flat. See, here’s the thing: When your content marketing strategy is disorganized and the topics are random keywords, it’s hard to make an impact. …
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How much does a professional logo cost?
If you’re thinking about taking your brand to the next level, a well-designed logo can be a launchpad for your success, helping transform your new business into a money-making venture. After all, a good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. …
25 Instagram Stats You Need to Know
Think your brand wouldn’t benefit from a presence on Instagram? Think again. The social media behemoth boasts more than 500 million daily active users. Let that sink in for a second. That means that there are 500 million potential people who could interact with your brand every single day. Are you currently tapping into that? …
Having a Dream: Martin Luther King Jr’s Marketing Master Class
There is more to Martin Luther King Jr. Day than a day of rest. Here are 8 lessons marketers can learn from this famous man who gave one of the most famous speeches in world history. 1. Have a dream (aka a goal) In order to accomplish anything, you must have a …
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The Top 5 Marketing Trends to Look Out for in 2019
In today’s fast-paced, on-demand society, innovation drives progress at lightning speed – especially when it comes to marketing. Each year, marketing becomes increasingly complex, so it’s always a good idea for marketers to keep their eyes on emerging technologies, methods and patterns. Just when marketers believe that they’re ahead of the game, a new technology, …
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6 Essential SEO Trends & Best Practices for 2019
The new year is almost upon us. Wondering what’s ahead for your SEO rankings and content in 2019? In this article, we’ll look at some strategies and tactics that you can start implementing now to get a head start on keeping your brand relevant on search engines. 1. Voice Search Our list opens with …
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OK Google: How can I optimize my website for Voice Search?
If you haven’t heard, voice search has become a big deal — and if done right, can direct much more traffic to your site. A few years ago, everyone was counting down the days until Google released its dreaded April 2015 algorithm update – which became known as “Mobilegeddon”. The prospect of mobile SEO had …
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Marketing Hall Of Shame | 7 Huge Marketing Fails
We all make mistakes. But when a mistake is on paper, a billboard, on TV, or worst of all, when it winds up on the internet… a marketing faux pas can be seriously damaging. As a writer who specializes in marketing, I am painfully aware of the challenges faced by brands this day and age. …
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The Future Of Marketing
Did Elon Musk just pull off the most effective advertisement of all time? Without even trying to sell you anything, Elon Musk – founder, CEO of SpaceX and co-founder, CEO of Tesla – has everyone buzzing about Falcon Heavy rockets and Tesla roadsters. This isn’t the first time Tesla has created marketing magic. …
What Are Backlinks? | Why Backlinks Are Essential for SEO
In the world of search engine optimization (SEO), a “backlink” is created when one website mentions another website and links to it. It’s not merely referencing the website or it’s web address. It has to be a clickable link using an href attribute within the code. It’s the difference between https://www.google.com/ and Google. In …
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The Top 10 SEO Tools To Use In 2018
If you’re an entrepreneur, an online-strategist, a blogger, or a digital marketer, then you most likely understand the significance of SEO as an advertising and marketing technique. Without the right tools, the amount of time it takes to create an effective SEO campaign increases significantly. And, as the saying goes, time is money! …