The web is a rapidly evolving space. Technologies and development techniques can appear quickly. Ever improving tools allow for greater freedom when designing interfaces and interactions. And because of this, web design patterns and techniques can begin to trend within a short period of time.

Below is a list of web design trends to keep in mind during 2017. They aren’t all new; some are styles that have been gaining and/or maintaining their popularity during 2016. These are expected to continue to be in common use for new websites launched in 2017.

There are also a few fairly new techniques and technologies you may want to implement in your site designs. These aren’t necessarily in widespread use yet, but you may want to take advantage of them now to stay ahead of the curve.

Color

Color choice for a website is incredibly important. It can influence visitors’ emotions, thoughts, and conversion rates. So, what are going to be the color trends for 2017?

Pantone has unveiled their 2017 color of the year – Greenery. It’s been chosen as a symbol of new beginnings; a refreshing and revitalizing shade. I don’t expect every website in 2017 to be green, but I’m sure there will be several web designs inspired by this.

If you’re looking for inspiration regarding color combinations, you can view some of Pantone’s recommended color pairings on their Color of 2017 page.
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Due to the popularity of Google’s Material Design, the colors and color combinations recommended in those design guidelines are likely to trend upwards in 2017. These colors are bright and bold. Even outside of Material Design, there have been many examples of web designs incorporating bright colors recently.

This doesn’t show any sign of stopping anytime soon. You can use sites such as Material Design Palette and MaterialUI to help you choose a Material Design color scheme.
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Duotone is an image that is composed of two colors. We have seen many images of this type being used in the past year and I am expecting this style to become more popular in 2017.

Sites such as Spotify, have used duotone images to great effect. You may have noticed, duotone is a popular style for many YouTube video thumbnail images.
The Adison Partners website has made great use of duotone within their website design.
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Published by Justin Ritchie

Hello world! I'm the co-founder of EX Media and Refresh Bahamas. I'm also UI/UX designer, front-end developer and Digital Marketer based in Florida and from The Bahamas. I specialize in design but I am also a Full-Stack Developer. Always repping my Hurricanes! UMiami Alumni.